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Brand Identity

Discover 90 award-winning designs tagged Brand Identity on Graphic Design News.

Doоlot Brand Identity

Timur Sharapiev Brand Identity Graphic

Doоlot

Doolot is a brand identity created for a trading house. Doolot is a Kyrgyz word that means wealth, happiness and grace. The identity is based on a stylized capital Cyrillic letter D that is shaped like a crown. The crown refers to superiority and to the throne as a symbol of power. Gold is used as the main color because it matches the general concept of the brand. The identity includes a logo, a visual system and brand style guidelines. The design is intended to convey power, progress, versatility and resourcefulness.

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Superlimao Brand Identity

Ruis Vargas Brand Identity Graphic

Superlimao

Superlimao is a brand identity created for a Brazilian architecture firm. The logo is inspired by grotesque typography, giving a sober tone that contrasts with a series of colorful illustrations and patterns. The identity includes business cards, stickers for closing envelopes, an institutional presentation and posters. The posters are printed on 75 gram offset paper and glued to walls and sidings to mark the office headquarters and the building sites. The visual language can be both sober and expressive, according to the message and the context.

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Umano Brand Identity

Ruis Vargas Brand Identity Graphic

Umano

Umano is a brand identity created for a hotel bar in Sao Paulo, Brazil. The identity draws on cultural anthropophagy, a literary concept that joins humor with the free reinterpretation of outside influences. The project includes a logotype, business cards on 300 gram offset paper, a menu, a bag, surface design and posters printed on 75 gram offset paper and glued to interior walls. Graphics and architecture combine to form visual narratives that reinterpret city sights and local poems. The aim is to move away from the formal tone of traditional hotel bars.

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Three Emotions Brand Identity

Tsuyoshi Omori Brand Identity Graphic

Three Emotions

Three Emotions is a brand identity created for a non-profit organization in Japan. The organization works to have Hansen's disease sanatoria added to the UNESCO World Heritage List. The logo combines three pictograms that express agony, sadness and hope. The mouth of each pictogram is arranged into the shape of a bridge, which also reads as the letter H. The bridge refers to a real bridge built on an island where two sanatoria stand. Posters of 594 by 841 millimeters are displayed in nursery schools, kindergartens and hospitals.

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LendMe Brand Identity

Ruis Vargas Brand Identity Graphic

LendMe

LendMe is a brand identity created for a company that operates in the home equity market. The logo uses an iconographic structure that refers to binary codes balanced against each other, suggesting both a mathematical idea and a two-way relationship between the company and its clients. The colour palette is complementary, with purple as the base and orange and blue as supporting tones for different messages and audiences. Applications include business cards, envelopes, an institutional presentation and a street light panel.

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Thirty Years Anniversary Brand Identity

Salvita Bingelyte Brand Identity Graphic

Thirty Years Anniversary

Thirty Years Anniversary is a brand identity created to mark thirty years of restored diplomatic relations between Lithuania and Germany. The emblem highlights the number thirty and combines the two digits with the colors of the flag of each country. In larger applications the zero is cropped, so the layout stays clear, the text remains readable and the shape works as a graphic element. On a mug, the handle completes the cropped zero. Colored marks on a white background improve visibility. The identity frames public events and communication.

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