Brand Identity

Discover 90 award-winning designs tagged Brand Identity on Graphic Design News.

Designer: Sinong Ding Project: Brand Identity Tag: Graphic

Street Bakery

Street Bakery is a brand identity created for a bakery shop. The identity is built around a bear character that acts as the mascot of the brand. The logo uses a cartoon style intended to appeal to young customers. Beige, red and yellow form a warm and friendly colour scheme. Flat illustrations are applied to the logo, posters, packaging and the overall store image. Digital software is used to prepare the artwork, while posters and packaging are printed on environmentally friendly materials. The aim is a simple and welcoming brand for busy city life.

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Designer: WANG Fan Project: Brand Identity Tag: Graphic

C'est la vie Boutique

C'est La Vie Boutique is a brand identity created for a fashion store in Nanjing, China. The store gathers Chinese and Western fashion brands across many categories and styles, so the logo uses a mix-up lettering style to express that mixed range. The Nanjing sycamore tree, an iconic part of the city landscape, serves as the main supporting graphic. The same element was also shaped into a rotating sculpture installation, whose inverted mirror image reflects the changing city. The visual system moves from flat to spatial and from static to dynamic forms.

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Designer: Anamarija Leljak Project: Brand Identity Tag: Graphic

Happetsy

Happetsy is a brand identity created for a pet products company. The design combines an old-school retro style with modern minimalism. The retro character is expressed through the color palette, a handwritten typeface, and polka dot patterns. Clean layouts, open spaces, and a sans serif typeface add a fresh modern touch. The logo pairs an illustration of a cat and a dog with a rectangle, a shape linked to stability and loyalty. All graphics were drawn as vectors and delivered in RGB, CMYK, and Pantone colors for a consistent appearance across all media.

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Designer: Ruiqi Sun Project: Brand Identity Tag: Graphic

New Visual Direction of Qwale

The New Visual Direction of Qwale has transformed the landscape of fintech branding, prioritizing an intuitive UI, UX design for the Qwale app alongside a strategic logo redesign. Through extensive user research and collaborative efforts, Qwale has emerged as a modern, user-centric player in the industry. The revamped logo encapsulates Qwale's innovative ethos and dedication to financial empowerment, marking a significant evolution in its identity.

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Designer: SHAN MAI FOOD Project: Brand Identity Tag: Graphic

Underforest: Select

Underforest: Select is a brand identity created for products of the under-forest economy in Taiwan. The logo is formed by four forest-green triangles that represent the Chinese character for forest and express the idea of coexistence with woodland. Forest-green stands for natural resources, while matte gold stands for economic potential. The packaging uses simili paper for a texture close to wood and is finished with matte gold hot foil stamping. Image integration and shared packaging standards reduce material costs and support local foresters.

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Designer: Jiawei Wu Project: Brand Identity Tag: Graphic

Avant Modern Cuisine

Avant is a fine dining restaurant located in China. The branding concept utilizes the owners' overseas experience to offer customers unique memories that they have gone on a journey. Starting with a menu which is designed to resemble as a passport. After each meal, customers will get a customized ticket that is designed according to a specific inspiration behind each dish and memories from the cities. This dining experience gets very popular when traveling was halted due to the Covid pandemic

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Designer: Maksim Zinchuk Project: Brand Identity Tag: Graphic

Transam Carriers

Transam Carriers is a brand identity created for a transportation and logistics provider based in Toronto, Canada. The identity is built around the Zubr, or European Bison, an animal from Eastern Europe that symbolizes uniqueness and power. The head of the animal is fitted into a triangle, and a slanted custom font gives the logo a dynamic look. Yellow and black are the two primary colors. The style is applied to corporate trucks, the website, social media, stationery, advertising and promotional products. Yellow triangles in the graphics make the brand recognizable within the industry.

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Designer: Goi Jien Ming Project: Brand Identity Tag: Graphic

Half Production

Half Production is a photography and videography studio. The balance between lighting and shadow is something they always seek for. Meanwhile, this also coincides with their philosophy of life. Grasping the balance between half and full is just like being humble and keeping learning, the balance between function and creativity. The logo is inspired by the action of pouring the water. When the glass is full, there's no space for improvement. The action of pouring the water seems to be something we're chasing for. Be humble and keep learning.

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Designer: Eidetic Marketing Project: Brand Identity Tag: Graphic

Pentaheal Clinic Rebranding

Pentaheal Clinic Rebranding is a brand identity created for a Korean medical clinic specializing in functional medicine. The main motif of the identity is extension. The universal medical symbol of the cross is used as a simple visual language that patients from many countries can recognize. The symbol combines the cross with the letters P and H, the abbreviation of the clinic name. The axis of the symbol extends in both directions, so the mark suits application items of various shapes and sizes. Signage was designed for each floor of the clinic in Seoul.

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Designer: Gong Cha USA CA Project: Brand Identity Tag: Graphic

Brewing Happiness

Gong cha is a Chinese term for the act of offering tea to the Emperor. It represents teas and beverages of the finest quality, fit for royalty. Today, the Gong cha company is dedicated to the same principle of providing premium products to its customers around the globe. Gong cha promises to inspire the human spirit and create happiness with a cup of tea. In order to increase brand awareness and promote tea culture, Gong cha created a series of brand materials, including the tea menu, product name cards, and brand story brochures.

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Designer: Yana Okoliyska Project: Brand Identity Tag: Graphic

Joy of Playing

Joy of Playing is a brand identity created for Balin, a company that makes toys for children. The identity covers the logo, branding assets, packaging and the colors and shapes of the toys and characters. The visual language is minimalist, with simple shapes, a reduced color palette and watercolor illustrations. Each toy character has a name and a story, which helps children form an emotional connection. Selected materials include wood, plywood, paper, organic cotton and water and plant based paints.

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Designer: Haiwen YANG Project: Brand Identity Tag: Graphic

Anlan Branding

Anlan Branding is a brand identity created for a beauty device brand. The identity is designed to remain recognizable across different applications. The typeface has gently rounded corners, while the overall letterforms stay simple and clean. A flower pattern derived from the letter A refers to the idea of beauty, and a precise cut in the letter A links technology with aesthetics. Purple is used as the main brand color. The identity is applied to the stationery and packaging systems, and guidelines support consistent use.

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