Pizzamax
Pizzamax is a brand identity for a small pizza restaurant chain in Lithuania. The earlier identity mixed several graphic styles and gave customers little sense of the brand. The redesign uses a simplified logo with red, black and white, colors linked to classic Italian pizza. The words pizza and max are placed on different sides of the business cards and pizza boxes. The letters M and X have curved ends that suggest bakers carrying pizzas with straight arms. The identity is applied to business cards, letterhead, pizza boxes and clothing.
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