Visual Upgrade - Graphic Design News

C-MAX Branding Identity

C-MAX Branding Identity is a visual identity program created for a technology company working in cloud computing and big data. The logo joins the letters CMAX with common code symbols, including angle brackets, a dash and an arrow, which stand for calculation and the ordered movement of data. Black expresses precision, while colorful auxiliary graphics suggest a bright world built with technology. The identity is applied to business cards, work cards, notebooks and canvas bags, using four-color printing and UV glazing.

Designer: Guangzhou Ruoyuchen Technology Co., Ltd. Project: Visual Upgrade Tag: Graphic

RYC Brand Identity

RYC Brand Identity is a corporate visual identity created for an e-commerce company based in Guangzhou, China. The logo is formed from three punctuation marks: an exclamation point for expertise, a comma for perseverance, and a full stop for perfection and for a new beginning. The letter R and a shopping cart shape are combined with the punctuation marks to reflect the industry. Punctuation is used as a shared language across countries. The identity is applied to business cards, badges, notebooks, gift packaging and canvas bags, using silver foil and screen printing.

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