D'Caramel
D'Caramel Patisserie is a brand identity and packaging design created for a pastry shop. The system includes a logo, hand drawn illustrations, patterns and boxes in three sizes. Soft pastel colors and detailed drawings of desserts and botanical motifs express the handmade character of the products. The bluebonnet flower of Texas is added as a local reference. The boxes are made of premium cardboard with offset printing and a matte finish. Precise die cutting allows simple assembly and protection for fragile pastries.
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