Graphic Design News

Graphic Design News

Graphic Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Arc Calendar

The Arc Calendar is a promotional item produced for the Yupo Corporation, the manufacturer of Yupo synthetic paper. YUPO® has water resistance and strength not found in paper but can be printed and processed like paper. This calendar expresses both the potential and the attraction of YUPO®. Made from a single sheet, it is folded and assembled into a three-dimensional visual object with foreground, middle distance, and background in arc form. This item originated out of the client’s desire to create a promotional item that is at the same time a heartfelt gift that brings the recipient joy.

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Sizes

The inspiration was found watching a video named “Stars sizes comparison” that shows the huge difference between the sun and the biggest star of the universe. 5 categories were chosen and a fun description was added for each one: "bangers" with a power explanation; "Bullets" with a list of weapons; "Penises" with some details; "Japanese robots" with their signature moves and "Tobacco" with a fun time spending explanation. The mix between the infographic and the isometric style has inspired the typography and the packagings.

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Nissan X-trail

The X-Trail has been winning the hearts of young people in Japan who love outdoor sports. This time the vehicle has undergone a full-model change. While keeping its original attractions such as excellent driving performance and convenient features, the all-new X-Trail has evolved into an authentic “tough gear” that carries a wide array of intelligent equipment. This brochure is intended to invoke adventurous spirits of those who enjoy outdoor sports and to entice them into the world of “serious” outdoor sports that gives them the kind of pleasure they have never experienced in their life.

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Glow

Nescafe Decaf's "Why Not?" campaign paved the way for the first glow-in-the-dark print material ever to be produced. A cup of great tasting coffee during the evenings can be very enjoyable as with the experience of our readers once they land on our print ad. In a lit room, the material shows a Nescafe Decaf pack with the headline: “Sarap ng Kape” ("Great Tasting Coffee") When lights are turned off, the moon and stars glow along the new copy that reads: “Sarap ng Kape…Lalo Na Sa Gabi!” ("Great Tasting Coffee...especially at night!")

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QL JRNE 25

This unique invitation, in addition to communicating all pertinent event information and incorporating the “journey” theme of the event celebrating Quicken Loans’ 25th anniversary, doubled as a commemorative keepsake. It included a functional, production quality license plate that could be affixed to a vehicle, and each plate was personalized with the employee's name and the year they joined the company. The flip-fold cover opened to reveal an accordion-folded invitation resembling a map bordered by a neatline with titles in traditional highway signs.

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Amaranto Restaurant

Institutional campaign for Amaranto restaurant in Brazil, Argentina and Chile. The client asked for a campaign whose references radically differed from the images generally used in restaurant ads, such as pictures of dishes served and the like. The design was inspired by the restaurant’s cooking concept of mixing different types of food which actually result in new flavors. The campaign, “Reinventing flavors!” was inspired by surrealism. Regular day-to day images transformed into surrealism - each person’s take on the image leads to the understanding of the sense of humor behind them.

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