Insitu is a "site specific" dance festival, showing dance pieces created in relation to a specific site. Therefore the visual identity plays with dimensions in a typographic concept that puts words in a space, relating them to their surroundings. The typographic concept is versatile and flexible, and is being used in various ways across many medias. This gives the festival a recognisable, yet variating visual expression.
We created the logo combining first letters of the brand name. In this logo characters C and F make a form of a layer cake. Furthermore, arrangement of the sign and the brand name in three lines also symbolize cakes topping. This idea was implemented into the package design. Olive pit pattern is covered with transparent lacquer to give the surface finish. The logotype is pressed with golden foil.
During the process of re-design N&E logo, N, E represents the name of founders Nelson and Edison. So, she integrated the characters of N, E and sound waveform to create a new logo. Handcrafted HiFi is a unique and professional services provider in Hong Kong. She expected to present a High-end professional brand and create a highly relevant to the industry. She hopes that people can understand what the logo meant when they look at it. Cloris said that the challenge of creating the logo is how to make it easier to recognize the characters of N and E without using too sophisticated graphics.
The concept behind the STEALER brand naming is visualized in the pattern and font used in the brand logo and typography, with segments of the alphabet letters cropped away. For the main and sub-colors of the brand, grey, the original color of metals, and blue have been chosen respectively. Through applying the two colors and other graphic elements onto the products, packaging, shop interior and more, Stealer seeks to establish brand identity in a consistent manner.
It was essential that the design of this catalogue be sympathetic to the work of this contemporary artist. The halftone dot was chosen as an approach for the cover as this technique has been one constant in the artist’s multifaceted career. The yellow color sleeve was incorporated as a way to reference the many layers in this artist’s practice, and the use of one of the Chorus faces on the cover was a humorous nod to the visitor experience. A spot-UV varnish was used on the cover to give the image a three-dimensional quality similar to his works.
In 2013 and 2014, the Jockey Club Design Institute for Social Innovation (J.C.DISI) endeavoured to achieve the above vision in three unique but interrelated approaches; to initiated a number of design projects with partners in public, social and private sectors that propel substantial social changes in Hong Kong; to organise a number of programmes dedicated to capacity building of future social innovators in Asia; and to launch platforms of various forms and medium to catalyse knowledge exchange on a global scale. This book serves as an archive and a reflection of their work.
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