Gae-yu is composed of two book sets designed to allow students to effectively study and drill math concepts. By featuring circles, which represent stability and completeness, the Gae-yu cover design alludes to the value of being both intuitive and impactful. The circles’ 'mysterious' color patterns express the brand identity 'synergy up'. This concept is further reflected by the cover designs of complementary semicircles and colors which can combine to form a complete circle with a unique color patterns as full set.
This Anaptár calendar, visualising the data of the Sun and the Moon in a novel fashion, offers far more information than simply enumerating days, and also offers far more recognition. The method of data presentation and visual depiction of the lunar cycle never seen before actually makes astronomic correlations apparent. Thanks to the infographic mapping of lunar and solar data requiring exceptional meticulousness, Anaptár provides visual sensation even for beholders who would not pore over the details.
Launched in South Korea, a society remaining surprisingly patriarchal and conservative, a sexual wellness brand SAIB was initiated to tackle the entrenched cultural taboos around female sexuality. The brand "SAIB" is an inversion of the word "BIAS", signaling an overturning of the gender bias. To destigmatize negative perceptions around women exercising sexual agency, SAIB products—condom, lubricant, and cleansing wipe—are designed to resemble cosmetic brands, so that women feel comfortable and proud to carry and use them without any shame or stigma.
To reduce the students’ learning burden, textbooks were designed subject-specifically in the style of graphic novels. The literature book depicts reading in a starry port, the reading book shows swimming inside a book, the language and media book has an illustration of various modern people communicating, and the speech and composition book features a heart in a mailbox. The design emotions are expressed through layouts with interesting pictures and neat background colors and typography. Graphic elements are made to stand out all the more through print post-processing.
The project is based on the creation and conceptualization of the Brand, including naming, applications, web page and corporate identity of a Dog Daycare and Hotel in Mexico City. Inspired by the joyful and playful life of the dogs and the bond of happiness between them and their owners, The brand identity was designed accordingly and complimented with emotive typography, fresh colors, engaging texts copy and an upscale look and feel with images to suit the market for which the brand was intended.
Designed for a showcase of vintage wines held in Montalcino (Italy), the logo of Long Live Brunello recalls the world of oenology with a symbol in this field: a glass of red wine generated by two ribbons that wrap in a spiral rising upwards evoking the image of the beverage shaked inside the goblet by sommeliers to grasp its essence and its aroma, but also the time spent for aging it. Also the color, a brown ruby red, selected from the true tone of aged wine, recalls its characteristic.