The project of Merlon Pub represents an entire branding and identity design of a new catering facility within Tvrda in Osijek, the old Baroque town center, built in the 18th century as part of a large system of strategically fortified towns. In the defense architecture, the name Merlon means solid, upright fences designed to protect the observers and the military at the top of the fort.
This is a public facility which has several functions such as large and small halls, lecture rooms and gallery etc. We are requested to introduce “something like Koganei city” into this building. We expressed shapes of park, river and spring water as a concrete form in the building based on the geographical features of Koganei city, filled with lush greenery and streams. A stage curtain for main hall is also designed by us as one of space components of this building, we selected “roads of Koganei city” for the motif of design.
RRG provides full scope of services such as geomarketing, consulting, brokerage, management etc. in Russian commercial real estate market. On its 10th anniversary the company decided to rebrand while preserving intact its existing logo. The new identity sees stylized artistic maps, nicknamed "RRG geomaps" added to the visual application of the brand. In some cases, for advertising etc. these geomaps can incorporate stylized linear graphics thus providing a versatile and adaptable visual device.
The key visual takes elements from bicycles and tools,and emphasises their mutual relationship,using creative images that explore their symbiotic nature,to express the quintessence of IBDC - unfettered inspiration.As regards the different applications of the key visual, the same creative concept was systematically adapted for each kind of media.For example:online brochures, posters, magazines, medals, etc, each conformed to the brand identity and through the multitudinous design combinations of different bicycles with different tools, thus it maintained a coherent brand image.
Creating a new Brand Identity called as "AO Fish Market" which embodies the spirit that drives into the atmosphere of traditional and artisanal Japanese style with trustworthy quality of fish, seafood and service. The brand name "AO" is come from the pronunciation of this character meaning "blue" in Japanese language.
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