BASF Trend Book
The global trend book “Under the Radar” is a unique communication tool that provides an annual, profound and structured overview on global color trends for the automotive industry. It aims at showing the significance and variations of color in different regional market and has established as a constant company for the designers of original equipment manufacturers (OEM) by offering specific trend and color information together with 65 color samples. The design intents to capture and explain these global and regional trends in usable format and an expressive way.
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